Elegance Tower

Downtown Dubai is a mixed-use district developed by Emaar Properties, located along Sheikh Zayed Road between Business Bay and DIFC. The area was developed on land previously known by another name, and is now centred around Burj Khalifa, currently the world's tallest building, alongside The Dubai Mall and the Dubai Fountain. The Burj Khalifa/Dubai Mall metro station provides direct access to the district.

Residential towers in the area include The Residences, South Ridge, Boulevard Point, 29 Boulevard, Address Residences, and Burj Vista, offering a mix of high-rise apartments and penthouses. Serviced and branded residences are also present, including buildings operated under the Address and Vida hotel brands, which combine residential units with hotel-style services. Additional cultural and retail facilities in the district include Dubai Opera and Souk Al Bahar.

Downtown Dubai attracts a mix of end-users and investors seeking central-city living, alongside buyers drawn to serviced residences for their hotel-style management. The district's boulevards and pedestrian areas connect the main towers to retail, dining, and cultural venues within walking distance.

DAMAC Properties is a Dubai-based real estate developer founded in 2002 by Hussain Sajwani, following the government's 2002 decision to allow foreign nationals to own freehold property in the emirate. The company was listed on the Dubai Financial Market in 2015. DAMAC has since become one of the larger private developers operating in the UAE, with a portfolio extending to other regional markets and to cities including London and Toronto.

DAMAC's master communities include DAMAC Hills, formerly known as Akoya by DAMAC, a mixed residential development of roughly 42 million square feet built around the Trump International Golf Club, an 18-hole course designed by Gil Hanse. DAMAC Hills 2, previously named Akoya Oxygen, follows a similar community model with a stronger focus on townhouses. DAMAC Lagoons is a more recent master community themed around Mediterranean coastal destinations, combining waterfront townhouses and villas.